NBA Team Stores are the club's official online shops which provide fans with officially licensed NBA gear.
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During the time I was on Sixershop.com Allen Iverson was inducted into the NBA Hall of Fame. To commemorate his induction a limited run of Mitchel and Ness Jerseys was made to honor his legacy. We featured it in this spot, however, when clicked through you could shop all of his gear. Growing up as a Philadelphia sports fan this was one of the most cherished projects that I had the opportunity to work on.
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On the Knicks Team Store, this jersey hero was one of the everyday content spots that we wanted to really emphasize by utilizing both Anthony Carmelo and Kristaps Porzingis who were the stars on the team in 2016. I placed them on a team-colored background with a dot screen and New York City in the background and a bit of copy was placed between the headline and the call to action to embellish the product. Lastly, the players were called out next to the NBAPA logo, and the Adidas brand was also highlighted as well.
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While many of the teams I had worked on during my brief stint on the NBA clubs had all lost out on the postseason the Charlotte Hornets made it this year and to celebrate their position in the postseason we released NBA official 2016 playoff gear. Under the lights and with anticipation of smoke in the background this product was to celebrate that they were one of few teams that had a chance to make it that year to the championship. While they ended up failing to go all the way this was just one of a few teams that I worked on that year that had a great story around the postseason.
